My Disrepair Claims’ digital ecosystem was designed to prioritise clarity, trust, and ease-of-use. We established a sober, professional visual system—calm color palette, readable typography, and credible photography—paired with a logical information hierarchy so users can quickly understand eligibility and next steps. The website features a prominent eligibility checker, step-by-step claim flow, clear “Start Your Claim” CTAs, secure form captures, progress indicators, and prominent trust signals (case examples, client testimonials, and regulatory copy) to reduce anxiety and increase completions. The UX is optimised for accessibility (large type, clear contrast, simple language) and fast performance so users can act from mobile or desktop.
Alongside design, we crafted precise legal content to demystify housing disrepair claims and drive measurable outcomes: plain-English eligibility pages, step-by-step guides, example claim templates, focused landing page copy for paid campaigns, social captions that remove stigma and encourage action, SEO articles to attract organic searches, and automated email flows that guide claimants from sign-up to resolution. Every piece of content is written to inform, reassure, and convert—explaining rights, next steps, and what to expect.