20 Copywriting Tips for Beginners: How to Write Words That Sell
When was the last time you stared at a blank screen, thinking how to make words sell? You are not alone. Whenever you click on an ad, an email or buy anything online, what makes you act? Chances are it is the words not the product itself. Such is the strength of copywriting. Copywriting is one of the most valuable skills on the market. The good news is you don’t have to spend years writing to master it. With a few copywriting tips, you can write words that sell. With the right words you can turn anyone browsing into a buyer.
This goes both ways. Bad writing can repel any visitor. Therefore it’s essential to get these copywriting tips for beginners. so you don’t miss out on opportunities. Whatever it is you want to write, a social media post, make ads that get clicks, or craft emails that people read, all require the same basis of good copywriting skills.
So in this guide, we will share tips that will help you write words that truly sell. We will cover tips for beginners to the advanced hacks. This will make sure that you get full knowledge of copywriting skills. Let’s begin.
What is Copywriting?
A good question to start with. Copywriting is the art of writing words that get people to act. You write to convince the reader. This is salesmanship, but instead of face-to-face communication, you use words. A Facebook ad, a subject line of an email or a sign up link for an email list, all are forms of copywriting. Although similar, copywriting is different from content writing. The content writer informs the reader. Copywriter persuades. Both are important but copywriting drives the sales. Once you understand the difference you will know which words to choose for copywriting. To avail best writing services for marketing check out our content marketing services. So let us begin to discover the art of copywriting and see how it’s done. Here are some of the most crucial tips to start your copywriting journey with.Tip #1: Know Your Audience
Any copywriting tips and tricks list should begin with this tip.The key to any good communication is knowing your audience. Copywriting is no different. If you don’t get your audience, even the best words won’t work. Thus knowing your audience is very important. That’s why the best tip is to research your reader well. Read reviews, comments and posts. Look for people’s problems. Know their concerns. Now write down their top three issues and top three wants. This list will guide your writing. Keep it close as you write. Also note the language. What phrases are being used? Use them to talk to your audience. The more it feels like you are talking to a person the more connected it would feel. A great copy is always written for a person, not a crowd.Tip #2: Headlines That Grab Attention
The first impression. People scan, not read. Often the first and only thing they read are the headlines. Studies show that 8 out of 10 people only read headlines. Only 2 people care to read the rest of the copy. That’s why headlines are your key to great copywriting skills. A great tip is to practice writing them everyday. Do a quick exercise. Write 10 headlines for the same product. Learn what connects and what grabs attention. Of all the copywriting tips for beginners, this is most effective. A good headline is clear, specific and incite curiosity. It’s a hook and hooks are supposed to:- Promise Real Value
- Incite Curiosity
- Pull Attention
- Get Them To Read
Tip #3: Keep Your Copy Clear
Keep it simple and clear. Avoid complicated words. The easier it is for your audience to understand, the better it will be for all. A good copy is easy to read. Make sure your reader doesn’t have to pause at every word. Most aren’t that patient. So be mindful of their time. A quick test. Read your writing out loud. If it sounds difficult, it will be difficult for the reader. Don’t make it sound like an essay. It should always feel like a chat. Stay on topic and to the point. If a word feels unnecessary, don’t use it. Another one of the great copywriting tips and tricks. The more clear it is the better your copy.Tip #4: Focus on Benefits
Another of the great copywriting tips for beginners is to focus on benefits. Readers are not interested in features, they want to know what features do for them. Focus on benefits. Most people want results, they don’t want to hear descriptions. For example, don’t say that a “Mobile has 16GB RAM”, instead say “This mobile can run heavy programs without lag”. This appeals to audiences more. Another quick test, run through your copy and ask “Why” for everything you are selling. This provides the benefits you must convey to the audience. Copywriting tips and tricks continue.Tip #5: A Clear Call to Action
Clear instructions. Readers are not looking to get confused. They demand clarity and directions. An absolute essential of the copywriting tips and tricks. Tell them exactly what to do next. Your call to action (CTA), must be direct. If someone is reading a great copy but gets no directions at the end, they will click away. Make sure it doesn’t happen with direct and clear CTA. Your CTA must be- Catchy and curt.
- Avoid long winded sentences.
- Be confident and authoritative.
Tip #6: Stories Build Connection
People connect with feelings. If a copy does not make them feel anything, it’s a waste. Stories are a great way to make people feel for your products. A great one of the copywriting tips and tricks would be to add stories to your copy. When readers see themselves in your writing they connect more easily. It could be anything from personal stories, customer opinion or “before and after” scenarios. All these are great ways to connect with your audience. Don’t just list benefits and features. Weave them in a story. An example would be, “I used to worry about my hair thinning, then I underwent treatment, now I’m worried about them growing too fast”. Stories incite emotions and they drive decisions. Use stories in your copy however short. So let’s continue with our story of copywriting tips for beginners.Tip #7: Give Social Proof to Gain Trust
People trust each other more than brands. Give testimonials, reviews and star ratings in your copy. Give stats too where available. A line like “Over 1000 people subscribe to our service in one hour” is more catchy than a paragraph of features. When people see others saying yes, they are more inclined to follow suit. Social proof is a sure way to turn claims into facts. Our digital marketing services can help you get all the social proof you need. Let’s provide another social proof and keep these copywriting tips and tricks coming.Tip #8: Copywriting Must Convey Emotions
As said before, emotions drive decisions. A great copy incites emotions. People don’t connect with products but remember the emotions they create. So sell not just the product but the emotion it creates. Emotion is the driver in all communication. Be mindful of what your audience wants. Do they want to feel excited, confident, included or safe? These are the emotions you must convey through words. A common mistake among beginners is that they write too flat. In an effort to give information they forgo emotions. The result is flat writing. Never be flat. Be fluid like these copywriting tips for beginners. Try this. Write a copy, then ask yourself “What emotion does it create”?, if the answer is “none”, then rewrite it. Using our copywriting tips and tricks this time. Tip #9: Make your Copy Easy to Scan
People don’t read every word online. They tend to skim. So unless you catch their eye in seconds, they may move on. Make sure your copy doesn’t feel cluttered. Break it into smaller portions like paragraphs and bullets. If you are too detail heavy, people may get scared and push away. Be focused and precise. Just like these copywriting tips for beginners. Think short sentences and make it light and airy. Give the audience breathing space. Don’t bombard them with information they may not need. If your reader got the gist quickly, it’s a job well done.Tip #10: Power Words to Persuade
Buddha once said, “Words have the power to both destroy and heal. When words are both true and kind, they can change our world”. Here we use cosmic wisdom in our copywriting tips and tricks. So use your words wisely. A good copy has many words that are both true and kind. Use words that incite action. Words like “free”, “instant” or “exclusive” spark curiosity. Use words to drive emotions. Place them well. In headlines, CTAs or subject lines, where their effect is maximum. Remember biting words kill good copy.Tip #11: Write to Converse
The tone of your copy matters. Write in a tone that feels like a conversation. Make it easy to read. The more it feels like you are talking to that person, the more you will keep their attention. This is one of the more important copywriting tips for beginners. Use “You” frequently. It builds a personal touch with the reader. The search engines also reward this approach.Tip #12 FOMO Drives the World
People move fast when they feel they are missing out. Create a sense of urgency with limited time offers and deadlines. Just like we do as more than half of these copywriting tips and tricks are done. It makes the world move. Fear of missing out is one of the strongest emotions out there. Use phrases like “Only three items left” or “Limited seats only”. Don’t overuse it however, research also indicates harmful aspects of FOMO in marketing. So be cautious and compassionate in your approach.Tip #13 Authenticity Connects
An especially effective one of the copywriting tips for beginners, is to create authenticity. Authenticity brings people closer. Make sure you build a real connection with your readers. Share real results, stories and clear results. Use buzzwords but be real. If it sounds like a conversation it works. Authentic writing builds long term trust and keeps customers returning. Honest, human copy gets the results every time. Just like these copywriting tips and tricks provide real connection and value. Know what your audience requires and build genuine connections off of that.Tip #14 Rhythm and Variance
A good copy has rhythm. A mix of long and short sentences can make it look catchy. Balance them both. Too many long sentences can feel heavy. Too many short ones can feel hurried and choppy. Maintaining rhythm is very important. Make appropriate use of both. Use short sentences for emphasis. If you want to give detail, then use longer sentences. This creates a rhythm that feels natural.Tip #15 Always Test
Never settle for the first draft. Always refine it and test it. Test different headlines, CTAs and subject lines. Also use A/B testing to compare different versions. See what clicks most with your audience. Also go for variety. Testing will help you figure out different copies that work. Testing also helps you refine your content. It also helps with SEO and over time boost clicks. To get most SEO optimised content check out our SEO services.Tip #16 Be Specific
Write as if to a single person instead of a whole group. Make the content more relatable. Give them value and stay on point. If you stray from the topic or address them in a non personal way, they may lose interest. Don’t shout at the crowd. Connect with a single person. That way you only give one message. Your message.Tip #17 Use Strong Visuals
As already stated, people scan. They react more strongly to visuals than words. You can write best prose or poetry but in the age of scroll and clicks, visuals rule. To make sure your visuals are strong, avail our graphic design solutions. So strong visuals can hit harder than best written copy. Make sure yours have good ones. You can add infographics, short videos and gifs to your copy. This helps with SEO as well.Tip #18 Use Active Voice
Active Voice keeps your tone lively. It talks to readers in a persuasive way. Active is sharp. Passive is weak. You are not writing a descriptive essay therefore use punchy lines and active voice. Say “Get Started Now” instead of “You can be started now”. Straight and to the point.Tip #19 Guarantees Remove Risks
Purchasing can feel like a risky activity. Most people are hesitant before they buy anything. With guarantees you ease their minds. A bold statement like “ You will love it or get your money back” boosts confidence in the reader. Don’t overdo it though or it will look pushy.Tip #20 Show Expertise, Build Authority.
People trust experts. Show them expert quotes, case studies or industry awards to your copy. This also helps with SEO as search engines tend to rank authoritative content higher. Share proof of your expertise and show your stuff. Let people know that you know what you are talking about. So there you have 20 tips that will make sure you know everything about copywriting. At XoomPlus, you can get the best copywriting services there are. We will help you get the results you need. Here in these copywriting tips for beginners, we covered the essentials of good copywriting. From expression to intent. We cover everything you need to communicate your message to the right audience.Faqs
Copywriting focuses on guiding readers toward a specific action by blending persuasive language with clear benefits. It goes beyond informing to inspiring trust, interest and a decision.
Spend time reading forum posts, customer reviews and social media conversations. Note the exact words people use to describe their challenges and desires. That language becomes the foundation of your copy.
The Rule of One means addressing one reader, one problem and one promise. Focusing on a single outcome keeps your message sharp and memorable rather than diluted by multiple themes.
Run small experiments such as A/B testing headlines or calls to action. Compare click through rates and engagement metrics. Use those insights to tweak wording, format or offer until performance improves.
Writing trends, audience habits and platform features change constantly. Regularly studying fresh case studies, swapping feedback with peers and trying new formats keeps your skills sharp and your copy relevant.